A perfect SEO strategy is crucial in generating organic and qualified leads to your website. If you understand your target market better and create a strategic data-driven SEO plan, then you can market your website effectively.
If you need a well-strategized plan for your SEO which will set you apart from your competitors, or that will be difficult to replicate by your competitors or SEO that goes beyond incremental growth, then you can contact companies like Orlando SEO company, they will walk with you in every step to come up with a perfect strategy that suits your needs.
The following are steps to creating a good SEO strategy
- Understand the goals
The first step is understanding your goals. If you are going to create a goal-oriented plan, it could be great to start with a smart goal or two. The goals should be smart [Specific, Measurable, Achievable, Realistic and Time-bound]
- Define your target audience together with their interests
The second step of creating a good marketing campaign, is to define your target audience. Your target audience is a group of people who you are marketing your product to. The most common way of defining your target audience is the traditional way which involves determining their age, sex, geographic location, and their needs.
The reason why you should start with the audience needs is for content strategy where you want to provide content that are relevant and useful to your target audience.
- Keyword Research
Now that you are aware of the specific needs of your target audience, the next step is to dive into some specifically targeted keyword research. Keyword categories should be based on the type of audience and their needs, or you can categorize keywords based on topics keeping in mind how your site is sectioned. You can also use keywords tools that allow you to create and store keyword lists like WordTracker or Keyword Discovery.
You can get more creative in your keyword research by also looking into what your competitors are targeting. You can use the Keyword Research tool or Keyword Discovery to discover terms that are semantically relevant to your competitors’’ websites.
- Defining competitors
This is an easy step. Just do a search for your keywords and see who shows up. But how can you find your competitors? There are several ways to do this. You can grab a new Excel worksheet and name it something like ‘competitors’. Create one tab to keep track of your overall site competitors. You can also use Word doc.
You can also choose to check the top rankings in all three search engines. Another method of defining your competitors is to use Keyword Difficulty Tool. The good thing about the Difficulty Tool is that you get extra insights along with your top competitors.
- Understand the roadblocks
Every company has obstacles. Each one has built its own labyrinth. You should not try to blanket an existing labyrinth with your not-so-good strategy. You should instead work within the existing inroads.